
All eyes were glued to the windows as 27 students from Toronto rolled into Jasper National Park, June 6.
For many of the students it was their first time visiting the Canadian Rockies, while for others it was their first time getting on a plane and leaving their urban environment.
“This place is amazing,” said Houzayfa Mahamat, a grade 8 student from Duke of Connaught Junior and Senior Public School, in Toronto.
“It’s my first time leaving the city.”
Mahamat and his classmates were the winners of Canada’s Coolest School Trip contest, a contest designed to help students across the country explore and learn about Canada’s natural and cultural heritage.
“The whole purpose of the program is to get youth engaged and interested in Parks Canada and to make that connection with our natural and cultural places,” said Alex Trotter Clare, a learning and educational program officer with Parks.
The contest is part of the My Parks Pass program, a program offered in collaboration between Parks Canada, the Canadian Wildlife Federation, Canadian Geographic Education, Historica Canada and Nature Canada.
To win the all-expenses paid trip, classrooms across the country were encouraged to chose from a list of 215 Parks Canada places and submit an informative one-minute video that demonstrated why it is significant to Canadians.
Grade 7 and 8 students from the Duke of Connaught Junior and Senior Public School, decided to showcase Rouge National Urban Park, Canada’s first national park, located in an urban centre.
“Twenty per cent of Canada’s population lives in the Toronto area, so it’s the first time that Canada has something this big and magnificent, that’s this wild and green, that people can really explore in their own backyard,” said Megan Ramsay, the class’s grade 7 and 8 teacher.
“Not only is it the first urban national park, but we wanted our kids to be able to come and see what you can access by public transit.”
When the class initially decided to enter the contest in the fall, Rouge National Park wasn’t even on the list, but after a few phone calls they got the go ahead from Parks Canada to make a video about the park.
“It wasn’t listed because it’s so new,” said Ramsay, explaining the park was officially establish in May 2015.
After visiting the park and creating the short video, the students then turned their attention to marketing and promoting the video in order to get the public to vote for it.
To do that, each student chose 10 people they could depend on that would vote for the video every day. From there they branched out using social media and tablets at recess to get the entire school involved.
“When it came to the marketing I thought there’s no way we’re going to get people in Toronto to care,” said Lisa McDonald, a teacher and librarian on the trip.
“Everybody is so inundated with marketing and people harassing them that I thought people would just say bug off, and yet the kids pulled it off.”
To drum up support the class broke up into five different committees to get as many votes as possible over the course of three weeks in March.
“Our classroom was basically a marketing department for two weeks,” explained Ramsay, “We had all these different committees and they had their own little campaign going.”
After earning a spot in the top 10, it was then up to a panel of judges to select the best video.
“We literally had to stop doing work in general just to do this project,” said Jaiden Fairclough, a grade 8 student.
In the end the students beat 69 other schools from across the country, earning themselves a five-day trip to Jasper National Park. It’s the first time the park has hosted a winning school.
For the next week the students will stay at the Palisades Stewardship Education Centre and try a variety of activities including, mountain biking, canoeing, rafting and a trip to the Athabasca Glacier.
Paul Clarke [email protected]