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Jasper drivers to ask: ‘Is today red or blue?’

The municipality needs a more efficient way to notify residents when snow is going to be cleared. Operations has suggested colour coding sides of the streets. |Municipality of Jasper picture Nicolle Hodges | reporter@fitzhugh.
The municipality needs a more efficient way to notify residents when snow is going to be cleared. Operations has suggested colour coding sides of the streets. |Municipality of Jasper picture

Nicolle Hodges | [email protected]

Jasper’s new snowblower has made a big difference in the speed a crew can clear the roads - and that’s both a blessing and a curse.

On Tuesday, Jasper Municipal Council debated how to improve communication to the public about parking restrictions due to snow removal - and not because it’s being done slower, but faster.  

Road clearance that once took two days, two crews, two loaders and eight dump trucks, can now be done in three hours with one loader and five trucks, explained director of Operations John Greathead. 

But that means taking five working hours to individually place signs on sections of Jasper’s street network to give residents 24 hours notice for snow removal is no longer effective.

“For us to be efficient, we need voluntary compliance,” Greathead told the council. 

“Improved signage is not happening. 

“We cannot put out that kind of work for pre-notification for something that now takes us an hour.”

The proposed solution? Using designated signs on the streets in either red or blue and then disseminating that information to the public on a daily basis.

The intent is to use one-inch, high visibility tape - a small band across a street post or fire hydrant - as a visual indicator of the blue or the red side, and then programming message boards to say something along the lines of “please park on the red side” as the crew clears the blue side.

The idea was well-received.

Councillor Rico Damota said: “I love this. It’s simple and easy and cost-effective.”

Mayor Richard Ireland said: “I am totally in support of you trialing whatever you think will work.”

The next question was how to best alert the public, which is when creative ideas began flying with none really landing. 

An app with a map that shows what streets are blue or red makes sense but alienates those without a phone or who are not particularly “tech-savvy.”

Building a website that hosts all the road’s safety information also sounded apt, however, it puts the onus on the public to seek the information instead of bringing it to them.

How about a newsletter? A Twitter account? Putting a strip of colour across the top of an already established website, like the 51?

Councillor Jenna McGrath reminded the room that while the information should be simple to receive, not everyone has the technological means to receive it. 

“Let your neighbours know that today the blue side of the street is being cleared, and tomorrow it will be red,” she said. 

“We need to encourage neighbours to look after one another.” 

Until an effective means of communication is established, for now, residents will have to take the winter roads, and parking conditions to clear them, day by day - be it red or blue.

As for the municipality’s message to residents: “Please bear with us; we’re relearning how to do this and there are growing pains.”

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