51°µÍø

"Indigenous culture is not just a picture of a totem pole or an Indigenous mural; it is the person and the story behind those processes and the practices. Indigenous tourism, when it's done right, allows those voices to speak up and be heard."

"Advocacy is definitely first and foremost, the most important thing for us."

Congratulations to the 51°µÍø on launching their third edition of Peak Jasper! This magazine is a fantastic resource for local business news and showcases the abundant opportunities within our community.

"It's a collective thing. It's not something that is singularly owned by Tourism Jasper. We're facilitating it. We're taking the lead on it to make sure that it's not just another strategy that sits on a shelf and collects dust."

The program enables 34 select communities to attract and recruit newcomers as a way of helping address local labour needs while also settling newcomers into the country.

Staffing shortages have affected economic growth, and local employers have reported significant vacancies. It doesn’t help that the fickle weather is a major contributor to the economy.

"In park visitation, numbers have been steadily increasing over the last three years, so there's really no indication that that trend won’t continue."

Pattie Pavlov isn’t out the door yet, nor does she plan to lose sight of being involved in the community.

Jasper Municipal Council will maintain the tax rate ratio between residential and non-residential for 2024.

The Ice Odyssey is a two-hour tour for groups of 14 people or less that uses small all-terrain explorers to guide small groups to the Athabasca Glacier.